Do you understand your target audience? Consumers don’t fit into predictable packages. Many factors influence their brand choices: ethnicity, age, gender, usage, income, education, geography — even religion. CSS/datatelligence helps you know exactly what drives consumer wants and needs.
We help you look before you leap
Only one in 10 new products survives more than a year. Make yours a success by partnering with CSS/datatelligence. We give you information you need to make the right strategic choices, and develop and market products that meet consumer needs.
We partner with you to get the results you need
Our experienced researchers specialize in customizing detailed research programs that meet your market, your budget and your scheduling needs. We deliver actionable results that help your company to make timely business decisions. Our reports and presentations are delivered quickly and focus on your business initiatives.
We reach more consumers in more ways
As one of the nation's largest and most respected consumer product testing companies, we deliver unprecedented access to the consumer population in a wide range of discovery methods: mall intercepts, pre-recruiting, attitudinal and behavior research, in-depth interviews, internet research and surveys, panel development and management, and custom and multi-lingual surveys. Additionally, our testing expertise focuses on CLTs, home use, product usage, packaging, consumption, focus groups, sensory evaluations and fragrance tests.
Service and accuracy from start to finish
Comprehensive data collection services and analysis: in-depth data processing, cross tabulation and statistical analysis including ANOVA, MANOVA, Conjoint Analysis, Turf Analysis and Cluster Analysis. Turnkey project management both domestically and internationally, dedicated high-speed internet, database development and management, with 250 laptops for off-site testing and state-of-the-art computer software.
Quality Assurance
We apply strict quality controls to the storage, handling and preparation of products for testing. For high profile projects or products involving precise preparation or tight session timing, Certified Test Administrators execute and oversee testing.
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