ECI’s mission is to deliver insightful quantitative marketing research and strategic market recommendations. Inherent in this goal is our promise that a Senior Officer will be intimately involved and responsible for your project.
We act as partners with our clients and an extension of their research department.
Our Mission Delivers:
- Expert, customized design
- Answers to your pertinent marketing questions
- Action-based recommendations oriented to your business
Capabilities:
ECI is a full-service Quantitative custom research firm that offers:
- Internet research
- Central location intercept studies
- Telephone surveys
- Global research
| Project Types: |
Statistical Analyses: |
- Promise/Benefit Screens
- Concept Tests
- Product Tests
- Communication/Advertising Tests
- Packaging/Shelf Tests
- Awareness & Usage Studies
- Brand Equity Studies
- Tracking Studies
- Customer Satisfaction Studies
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- Derived Importance
- Linkage
- Correspondence Analysis/Mapping
- Conjoint/Discrete Choice
- TURF
- Cluster/Segmentation
- Multiple-Paired Comparison
- Correlation/Regression
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