S |
|
imple |
| |
|
- Non intrusive eye tracking monitor
- Eye tracking calibration in 30 seconds
|
M |
|
easureable |
| |
|
- Pupil dilation, blink, and eye gaze are measured 50 times per second
- Strong correlation presented with Purchase Intent and Emotional Strength with packaging (i.e. color elements)
- Low emotional reactions and less time spent on the visual points to brand disengagement
- Evolving proprietary database of category and industry norms for benchmarking
|
A |
|
ctionable |
| |
|
- Viable creative prospects
- Alike across all mediums for screening creative resulting in stronger print and packaging evaluation testing, higher ROIs and effective media placement
|
R |
|
epeatable |
| |
|
- Over Eighty percent (80%+) repeatability at a 95% Confidence Interval
- Over Ninety percent (90%+) repeatability at a 90% Confidence Interval
|
T |
|
imely |
| |
|
- Visual stimuli presented for up to 10 seconds
- Up to 30 images can be evaluated in a single session within approximately 8 minutes
|
